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FAQ Rich Results Are Gone: What Multifamily Marketers Should Do Now

  • Jun 3
  • 5 min read

If your apartment community website has an FAQ page — and most do — there's a recent change in Google search that's worth knowing about. As of May 7, 2026, Google no longer displays FAQ rich results: those expandable Q&A snippets that used to appear directly beneath organic listings. For multifamily marketing teams, it means a smaller footprint in search. But the full picture is more nuanced than that.


Key takeaways for multifamily marketers

  • Google ended FAQ rich result support on May 7, 2026

  • Search Console FAQ reporting ends June 2026; API support ends August 2026

  • Keep FAQ schema in place; pages with it are reportedly 3.2x more likely to appear in Google AI Overviews

  • Bing and DuckDuckGo still display FAQ rich results

  • Featured snippets, Local Business schema, and Review schema are still active and worth pursuing for apartment community websites.


Diagram illustrating how large language models work

What Were FAQ Rich Results?

FAQ rich results were expandable question-and-answer snippets that appeared directly in Google search results, powered by FAQPage structured data markup. When implemented correctly, Google would display a series of expandable questions and answers directly in the search results, before a user ever clicked through to the site.


For apartment community websites, this often meant that searches like "pet-friendly apartments in Austin" or "what's included in rent at [community name]" could surface FAQ-style answers right in the listing. It was a meaningful way for property management websites to grab extra visual space and answer renter questions at the top of the funnel.



What Changed... And When

May 7, 2026 marked the formal end: Google stopped supporting FAQ rich results entirely. The related Search Console tools are going away too:

  • June 2026: Search Console reporting and Rich Results Test support for FAQ schema will be removed

  • August 2026: Search Console API support discontinued

If you're still tracking FAQ performance in Search Console, now is the time to export that data.



Why Google Made the Call

The short answer? Misuse. Over time, sites began adding FAQ schema not to genuinely answer user questions but to claim more space in the search results, padding listings with questions that were tangentially relevant at best. The result was cluttered SERPs that frustrated users rather than helping them.


Google's response was to reclaim that space for formats it controls, primarily AI Overviews, which are increasingly prominent in search results. Rather than allowing publishers to self-serve expanded visibility through schema, Google is shifting toward surfacing information through its own AI-driven features.


Woman looking at her phone while searching for apartments

What This Means for Your Multifamily Website

You may see a small dip in click-through rate. If your listings previously showed expandable FAQ snippets, your search result footprint is now smaller. That's real, and it's worth monitoring.


Your FAQ content still has value. The questions and answers you've written for residents about pet policies, lease terms, utility inclusions, parking, etc. are still being read and indexed by Google. FAQ pages support conversational search queries and voice searches, which is exactly how many prospective renters look for apartments.


FAQ schema still helps with AI Overviews. Here's the part that often gets overlooked: pages with FAQPage schema are reportedly 3.2x more likely to appear in Google AI Overviews. As AI-driven search results become a bigger part of how renters find communities, keeping that markup in place is a low-cost way to stay relevant for multifamily SEO.


Other search engines still use it. Bing and DuckDuckGo have not announced plans to remove FAQ rich results. If your audience includes renters who search outside of Google, that schema is still earning its keep.



What to Do Now

1. Pull your Search Console data before June 2026.

The FAQ rich result report will be removed from Search Console next month. Export your historical CTR data now so you have a baseline to reference going forward.


2. Keep your FAQ schema in place.

Don't remove it. The schema is no longer generating expandable snippets in Google, but it still supports AI Overview eligibility and other search engines. Removing it would cost you more than it saves. This is especially true for RentCafé and Yardi-powered apartment websites, where structured FAQ content supports both organic visibility and lead conversion.


3. Strengthen your other structured data.

Local Business schema, Apartment Complex schema, Review schema, and Article markup are still generating rich results in Google. If those aren't implemented on your property management website, now is a good time to add them.


4. Optimize your FAQ content for featured snippets.

Featured snippets (the boxed answers that appear above organic results) are still alive and well. Structuring your FAQ answers with clear, direct language that mirrors the question improves your chances of earning that position.


5. Revisit your meta descriptions.

With less visual real estate in the SERP, your meta description is working harder than ever to earn a click. Make sure every key page has a compelling, specific meta description that gives prospective residents a reason to choose your listing over the ones above and below it.


Man reviewing multifamily website analytics on his phone at his computer

Frequently Asked Questions

Here are the most common questions multifamily marketers have asked about this change.


Should I remove FAQ schema from my apartment website?

No. FAQ schema still supports Google AI Overview eligibility, Bing rich results, voice search, and conversational queries. Removing it would lose more than it saves.


Will my Google rankings drop without FAQ rich results?

Your rankings won't drop, but your click-through rate may dip because your search listing takes up less visual space. Tracking CTR before and after is the right way to measure impact.


What schema should multifamily websites use instead?

Local Business, Apartment Complex, Review, Article, and Service schema are all still generating rich results in Google. These should be priorities for apartment community websites going forward.


Does Bing still support FAQ rich results?

Yes. Bing and DuckDuckGo have not announced plans to remove FAQ rich results. If your audience includes renters who search outside Google, FAQ schema is still actively earning visibility.


When is the deadline to export FAQ data from Search Console?

The FAQ rich result report will be removed from Search Console in June 2026. API support ends in August 2026. Export historical data before those dates if you want a baseline.



The Bottom Line

This change is worth knowing about, but it's not a reason to panic. Google has been shifting toward AI-powered search for a while now — this is just the latest step. The fundamentals still hold: quality content, well-structured pages, and thoughtful schema all matter as much as they ever did.



Need help with multifamily SEO?

J&J Creative is a multifamily branding and marketing agency that helps property management companies and apartment community owners build websites that rank, convert, and stay current as Google's algorithm evolves. From technical SEO and structured data to RentCafé websites and AI-search optimization, we handle the full stack.




J&J Creative is a multifamily branding and marketing agency built exclusively for property management companies and apartment community owners.

 
 
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