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Semrush: the All-Inclusive Digital Marketing and Analytics Tool for the Multifamily Industry

If you're in multifamily and don't yet use Semrush as your all-inclusive digital marketing and analytics tool, RUN, don't walk! Semrush is internationally recognized as a comprehensive digital marketing toolkit designed to cater to the needs of SEO specialists, advertisers, social media managers, and content marketing professionals alike. Semrush empowers multifamily companies with invaluable insights and innovative solutions to optimize websites for search engines (via keyword research, backlinks etc.), strategize effective advertising campaigns, harness the power of social media, and create remarkable content that generates more leads. Furthermore, Semrush allows users to track the health of their websites - a crucial aspect of SEO that is widely neglected in the multifamily industry.

Semrush has revolutionized the way multifamily companies can approach and achieve their digital marketing goals. Discover some of our personal favorite Semrush features below!

1. Site Health Audit

Site health plays a crucial role in evaluating the overall efficiency and effectiveness of your website; however, it is an aspect that is often overlooked in the multifamily industry. Fortunately, Semrush addresses this gap and enlightens users about potential areas where their websites may be falling short. By assessing factors such as crawlability, site speed, organic SEO descriptions, and text to HTML ratios, Semrush provides an in-depth analysis of your website's performance. Moreover, the platform goes a step further by offering practical solutions to correct errors or issues identified to help improve your site's health score. Semrush also evaluates your website's source code, ensuring a comprehensive assessment of its health status. If you find that your site's source code is "weighing it down" (slowing it down), it is important to contact your web developer or hosting company to see what your options are. After all, if your website is taking longer than 2.5 seconds to load, your bounce rate will increase DRAMATICALLY. (Click here to schedule a complimentary website health consultation!)

2. Organic Keyword Analysis

Semrush also provides users the ability to monitor performance of keywords on their website as well as those within the expansive multifamily industry. By assessing organic keyword performance, you will be able to better discern which specific keywords are driving substantial traffic to your own website as well as to those of your competitors. This insightful analysis empowers users to identify keywords that will drive greater traffic to their websites organically. In turn, this allows companies to reevaluate various components of organic SEO, including website copy, photo tags, meta descriptions, and more.

3. Traffic Analysis

Semrush offers the incredible opportunity of unlocking valuable traffic metrics of just about any website online. With its website traffic checker tool, you can delve into the world of your competitors' website traffic statistics, uncovering growth points that will help grow your own marketing strategy. Semrush's competitive traffic insights enable you to establish benchmarks more effectively, identify emerging trends, and strategically target potential residents through both organic SEO and SEM. This is a great tool for gaining a competitive edge and propelling your marketing efforts to new heights!

4. Backlink Analysis

Another fantastic feature of Semrush is its Backlink Analysis and Audit tool. With this tool, you can dive deep into link profiles and perform detailed evaluations and comparisons. What sets this tool apart is its status as the largest and most up-to-date backlink checker available. Semrush gives you access to a wealth of information about your own backlinks as well as those of your competitors. On top of that, users have the capability to track the backlinks of any domain, keep tabs on their link-building progress, identify new links, and even receive notifications when backlinks are removed. This tool is truly invaluable for understanding the intricacies of backlinks and optimizing your website's link profile!


Semrush is a fantastic digital marketing toolkit for the multifamily industry, as it identifies potential gaps in the digital marketing strategies of companies. From website health audits to keyword analysis, backlink tracking, traffic sourcing, and much more, Semrush's vast toolkit lends multifamily marketing and advertising teams the ability to scale marketing goals and generate more leads and prospects.

Ready to level up your website analytics and digital marketing strategy? J&J Creative specializes in providing multifamily companies with a framework to evaluate the strengths and weaknesses of their websites and digital marketing strategies as well as the opportunities and threats present in the multifamily industry. From high-converting web design, copywriting, SEO, website analytics, and ongoing maintenance, we are passionate about leveling up the digital presence of our clients to help them attract better leads and increase their digital footprints. Contact us today for a complimentary consultation!


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