top of page

Trending 2023 Multifamily Amenities You MUST Market on Your Community's Website and Socials

To effectively attract a broad audience of renters in the current market, multifamily property owners, managers, and developers must examine and understand the societal and market trends that will have a lasting impact on design in the future. Recognizing these influential factors is crucial as they determine the direction of the industry and successfully market their communities online.

By incorporating relevant keywords into their online content and webpages, multifamily communities have the ability to optimize their organic SEO. This process involves strategically integrating these keywords within their websites and social posts in order to effectively boost their online presence. This then leads to increased visibility and higher rankings online. This improved visibility will help attract a larger audience of potential renters who are specifically searching for properties with certain amenities.

Targeted keywords play a significant role in connecting individuals with the content and services they are seeking, ultimately benefitting both the website owner and the potential renter. Keep reading to discover the latest emerging multifamily amenity trends and keyword opportunities!

fancy kitchen

In an effort to identify the upcoming trends for 2023, Multifamily Executive (MFE) sought insight from various design experts within the field. These experts included architects, interior designers, and market analysts, who provided valuable predictions and recommendations for 2023.

1. Sustainable and Eco-Friendly Living Spaces

One major trend that emerged from such discussions is the growing demand for sustainable and eco-friendly living spaces. As more individuals become conscious of their environmental impact, multifamily properties that prioritize energy efficiency, recycling programs, and green building materials will undoubtedly gain a competitive advantage.

2. Technology

Another significant prediction is the continued integration of technology into multifamily designs. With the rise of smart homes, IoT devices, and electric cars, renters now expect seamless connectivity and conveniences in their living spaces.

Property owners and developers would do well to incorporate features like EV car charging stations, smart thermostats, keyless entry systems, and advanced security systems to attract tech-savvy tenants.

woman using smart home alarm system

3. Multifunctional and Adaptable Spaces

The experts also noted the importance of creating multifunctional and adaptable spaces. As remote work has become increasingly prevalent, renters are seeking properties that offer flexible workspaces or dedicated home offices.

These highly sought features allow renters the opportunity to seamlessly transition between their professional and personal lives, providing them with the freedom and convenience they need to work efficiently and comfortably from home. The ability to create a conducive work environment within one's living space has become an essential requirement for many individuals in today's evolving work landscape.

4. Communal Areas + Micro-Units

Communal areas that can be easily repurposed for events or gatherings are becoming increasingly desirable among renters looking to connect with their neighbors.

These shared spaces, such as rooftop terraces or community lounges, not only provide an opportunity for residents to socialize and spend quality time together but also serve as hubs for community engagement and collaboration.

In addition, there is a noticeable rise in the popularity of micro-units, which further supports the shift toward prioritizing social engagement. These compact living spaces cater to the desire for interaction and connection, as they encourage residents to make use of shared amenities and engage more with their neighbors.

common room

5. Health and Wellness Amenities

Many experts emphasized the significance of health and wellness in multifamily designs. The COVID-19 pandemic has highlighted the need for amenities that promote physical and mental well-being, such as fitness centers, outdoor exercise areas, and wellness rooms. Property owners who prioritize these features will likely see greater tenant satisfaction and retention rates.

6. Pet-Friendly Living

Finally, experts have highlighted the rising importance of amenities that cater to pets. As pet ownership rises, multifamily properties that offer pet-friendly features like dog parks, pet grooming stations, and pet-friendly landscaping will be more attractive to potential tenants.

These facilities provide an added level of convenience and comfort for pet owners, allowing them to enjoy their living space alongside their furry companions.

dog with family in background


Staying ahead in the multifamily industry requires a keen understanding of the societal and market trends that will shape its future. By recognizing the growing demand for sustainability, technology integration, community, health and wellness amenities, and pet-friendly features, property owners and developers can position themselves as leaders in attracting a broad audience of renters in current and future markets.

Utilizing keywords to promote these new and trendy amenities will enhance organic SEO of multifamily community websites, increase overall online visibility, and generate more leads from interested renters!

Ready to up your SEO game? J&J Creative provides multifamily companies professional copywriting and organic SEO services for multifamily websites. Receive a full-proof framework for evaluating the strengths and weaknesses of your community as well as digital marketing strategies to help increase your online engagement. Contact J&J Creative today for a complimentary consultation!


bottom of page